We need your clothes
Starring Claire Wright, Jacob's mum...
Dress Claire is our bold new campaign to ask everyone to donate their unwanted clothes, or anything they can, to support their local children’s hospice.
Our shops across Cambridgeshire, Norfolk, Suffolk and North Essex need to bring in more than £4 million every year and simply cannot without donations from local communities. That's why life-size cardboard cutouts of Claire, partially hidden behind a board, will greet customers over the next two weeks.
We need over 6,000 bags of donations a week to keep tour shops stocked. We care for your donations so that we can care for some 760 children, young people and family members across the region.Ian Nicholson, EACH Head of Retail
In February 2012, the lives of Claire Wright and husband Bob fell apart. Their 14-month-old boy, Jacob, had been diagnosed with mitochondrial disease. There was no treatment, no cure. He sadly died on 20th April.
Fast forward to just days after the seventh anniversary of Jacob’s death and Claire, 45, from Sutton, near Ely, is the star of Dress Claire. In Claire’s words, “EACH is a place where we can remember our beautiful boy, Jacob, with a tear and a smile. You never think you’ll be the one who needs EACH’s support, but when you do it’s something priceless”. You can read their full family story here.
With special thanks to:
- Claire Wright
- Jessica Beard (City College Norwich, Creative Media and Technology student)
- Sophie Briggs (City College Norwich, Media Make Up Artistry, Level 3 student)
- City College Norwich, second year photography students