Generous Ipswich Town supporters dug deep and raised more than £1,000 for East Anglia’s Children’s Hospices (EACH).
EACH was the dedicated charity partner for last weekend’s 2-2 Championship draw against West Bromwich Albion.
There was a bucket collection before the match, as well as information and messages about the charity’s work being displayed in the programme, on the giant scoreboard and electronic advertising hoardings.
Town’s players wore branded warm-up tops and EACH also had stand in the Fanzone, giving staff and volunteers the opportunity to chat and explain more.
The exact amount raised is still being totted up but the total is more than £1,000.
“We’re extremely grateful to the club, for giving us this incredible opportunity and platform,” said EACH Senior Corporate Fundraiser Billie Nugent.
“In addition to the money raised, our team had some amazing conversations with supporters, both around the ground and in the hospitality areas.
“It was definitely the most successful matchday we’ve had so far and we very much appreciate our ongoing relationship with Ipswich Town.
“It’s great exposure and awareness for us, as a charity, and, given the club’s charitable goals and amazing fanbase, it’s a perfect relationship.”
One of the other highlights was superfan Poppy Mason being invited to lead the teams out prior to kick-off, at Portman Road.
The 15-year-old, who had featured in a club film shared via social media, received sibling support and counselling from EACH as brother George died in May 2004.
He was five and a half and, just a few months before, in January 2004, George had been Town’s mascot for a thrilling 6-4 victory against Crewe Alexandra.
“I had such a great day and appreciated it very much,” said Poppy.
“It was such an honour to lead the team out and do something special in George’s memory.”
Mark Ashton, the Blues’ chief executive, was equally positive about the relationship with EACH.
“We’re delighted EACH’s dedicated matchday went well and it was great to shine a light on the vital care and support they provide,” he said.
“It’s wonderful to hear that such a fantastic amount of money was raised. Thank you to everyone that donated.”
Pictures: Matchday Images/ITFC