Matt Plummer is “proud and honoured” to have been EACH’s Media and PR Manager since September 2021. He joined the organisation after more than two decades in regional journalism, having joined Essex County Newspapers (later owned by Newsquest) in February 1999.
After a stint as a news reporter, he achieved his goal of becoming a sports reporter and spent the next 20 years following the fortunes of teams and individuals across North Essex. After a restructure and being moved back into a news role, Matt knew it was time for a change and the thought of working for a charity had always appealed – especially one that supports children and families, being a dad himself.
“I applied for this job, was fortunate enough to get and haven’t looked back since,” said the 45-year-old.
“It’s an amazingly good cause and incredibly rewarding, being part of an organisation that does so much extraordinary work to help people at a difficult time in their lives. The main thing I’d say is that hospices aren’t the gloomy, depressing places many people might think they are.
“The complete opposite applies and it’s a real misconception, although totally understandable, because unless you’ve spent time in one you may well have the wrong impression. I certainly did. In reality, the hospices are lively, positive, vibrant and colourful places.
“Inevitably, there are challenging end-of-life situations. However, the general mantra is that it’s about living life to the full, enjoying quality time together and creating special memories.”
Matt says one of the best things about his job is working alongside so many great people – from the brilliant, kind and compassionate care teams to his dedicated, talented colleagues in the fundraising offices and marketing and communications teams.
He said: “Everyone has their own skillset and everyone is committed to doing the best job possible. I’m also fortunate to meet many other amazing people, very much including the army of volunteers who selflessly give their time to support EACH.
“They do so much, from helping in our shops to supporting events and even going into families’ homes to provide vital practical support with things like cooking and cleaning. EACH simply wouldn’t function without them.
“Then there are the incredible fundraisers – many of whom I get to chat with and write press releases about. It never ceases to amaze me what people do to raise money, from wacky walks to crazy challenges and so much in between. That includes members of the public and also businesses keen to show their support.”
Matt is responsible for liaising with the media, both in terms of dealing with queries and interview requests to sending out daily news releases. This reflects all aspects of hospice life, from family stories to pieces about community and corporate fundraising, events and volunteering.
“There’s always lots going on and we have a full calendar of events lined up for 2023, including two Pier to Pier walks, a Bubble Rush, the new Tree Top Drop Challenge (a tree climb and bungee jump) and the Ride for Life cycle challenge in September,” said Matt.
“All of the above are a vital source of income and it’s worth pointing out that we rely on voluntary donations for the majority of our income.
“This year alone, we need to raise £5.8 million from fundraising and £6.5 million in income from our 46 shops. They’re eye-watering numbers but figures that once again underline the significance of public support.”