Cause-related marketing

Are you looking to develop your brand awareness and support a local charity?

Consider partnering with EACH for cause-related marketing in your business. A mutually beneficial collaboration like this could boost financial support and awareness for EACH while also enhancing the brand reputation and customer loyalty at your company.

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How does it work?

Typically, a business would donate a portion of sales from a specific product or service.

The product could be specially developed for EACH, be an existing product or be an additional charge on a service. For example, a fixed amount on the final bill at a restaurant, rounding to the nearest pound at a till point, or a percentage on a client invoice.

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Benefits of cause-related marketing

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Enhanced brand image

Customers and clients are drawn to brands that demonstrate social responsibility. This can strengthen a company's public image.

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Increased customer loyalty

A business can foster a deeper connection with their target audience by aligning with a charity that resonates with them. This can lead to increased loyalty and repeat business.

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Greater awareness

EACH would gain exposure to new audiences as a result of the reach of the cause-related marketing.

Get in touch

Hannah Forbester

Hannah Forbester

Corporate Fundraising Manager
Anna Bruce

Anna Bruce

Senior Corporate Fundraiser - Suffolk & East Essex
Billie Race

Billie Nugent

Senior Corporate Fundraiser - Suffolk & East Essex
Laura Southcott

Laura Southcott

Senior Corporate Fundraiser - Norfolk
Samantha Woo

Samantha Woo

Senior Corporate Fundraiser - Cambridge & North Essex
Currently away on maternity leave
Erin Henry

Erin Henry

Corporate Fundraiser
Katie Ingham

Katie Ingham

Corporate Fundraiser
Melanie Searle

Melanie Searle

Corporate Fundraiser

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