“It’s a case of visual merchandising at its best and the feedback from customers has been extremely positive” – EACH’s Histon Road shop is given a long-awaited facelift

A busy charity shop has been given a fresh, modern and eye-catching new look.

The popular East Anglia’s Children’s Hospices (EACH) store in Histon Road, Cambridge, closed for just over a fortnight before reopening last Wednesday.

There was an official ribbon-cutting ceremony to mark the occasion and staff, volunteers and customers celebrated with cake.

The makeover has included new fixtures, fittings and flooring, in addition to energy-efficient LED lighting.

“The shop looks amazing and it’s a complete transformation,” said Chris Wright, EACH’s Retail Area Manager for the North-West.

“We pretty much gutted out the old shop and reduced it to a shell, before starting again with a blank canvas.

“It’s a case of visual merchandising at its best and the feedback from customers has been extremely positive.

“Everyone’s over the moon with the changes and huge thanks go to our team of staff and volunteers who worked so hard to get everything ready.”

The Histon Road shop opened 13 years ago and is one of the busiest in the EACH portfolio.

The charity has 47 shops across East Anglia, including nine in Cambridgeshire.

There are two more in Cambridge, in Cherry Hinton Road and Milton Road, and others in Cherry Hinton, Ely, Huntingdon, Soham, St Ives and Whittlesey.

On the first day of trading, the new-look Histon Road shop took £1,770.

New volunteers are always welcome to join the team.

To find out more, pop in and meet a member of the team, email volunteerservices@each.org.uk or call 01223 363695.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.8 million from fundraising and £6.5 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron –Her Royal Highness The Princess of Wales.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit each.org.ukor call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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