Which EACH shop will have the bragging ‘writes’ in Sue’s Big Book Challenge?

Bookworms are being encouraged to support a charity’s fundraising campaign and help one of its shops bask in glory.

Sue’s Big Book Challenge is being run throughout February by East Anglia’s Children’s Hospices (EACH).

The charity, which supports families and cares for children and young people with life-threatening conditions, has 44 stores across Norfolk, Suffolk, Essex and Cambridgeshire. Some have their own dedicated library sections.

Using donations, each shop has been challenged to seek 100 quality books – gems best listed to be sold on Amazon by EACH Digital Sales Assistant Sue Nettleingham.

The one that hits three figures first will gain the bragging ‘writes’.

“This is our newest campaign and we’re off to a strong start,” said Sue, who is based at EACH’s Retail Distribution Centre, in Thetford.

“The challenge will lead to some fun, friendly competition between the stores, but can only be possible with the support of our loyal customers.

“The shops need donations that are in a good quality, sellable condition.

“Hopefully the end result will be a massive stock that helps raise thousands of pounds for our charity.

“They’re already coming in thick and fast and there’s a brilliant, eclectic mix, including children’s books, fiction, non-fiction and boxsets.”

EACH currently has in excess of 2,600 books live on Amazon.

If each of the charity’s 44 shops manages to donate 100 books, it will lead to a stockpile of around 4,500.

With prices ranging from £2 upwards, EACH hopes to raise in excess of £10,000.

“That’s certainly our hope and, on a personal note, I’m absolutely loving it,” added Sue.

“Books have always been a huge part of my working life.

“Before joining EACH in October, I was a teaching assistant and spent much of my time listening to children read.

“This challenge therefore had my name all over it! Books are my passion and that’s why I’m really throwing myself into it.”

Sarah Throssell, EACH Head of Retail Central Operations, is encouraging the public to back Sue’s Big Book Challenge.

“You can support her by dropping off books at any of our shops and joining the challenge to maximise funds,” she said.

“It’s a brilliant campaign. It opens up our audience and ensures we’re able to raise as much as possible from the fantastic books we’re given.

“By shopping online, customers know they’re able to support the charity even more.”

EACH has three hospices – The Nook, in Framingham Earl, near Norwich, The Treehouse, in Ipswich, and at Milton, near Cambridge.

For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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