“We estimate that £60,000 goes unclaimed every year – equivalent to 3,000 hours of expert nursing care at our hospices” – new Retail app allows EACH supporters to carry a scannable Gift Aid card

Charity shop donors and customers are being urged to download a free app that could help generate tens of thousands of pounds for their chosen cause. East Anglia’s Children’s Hospices (EACH) is launching on the My Charity Shop app, which allows supporters to carry a scannable Gift Aid card.

It means information will be stored on their smartphone, rather than having to remember their number when donating items to any of EACH’s 46 shops. The app also gives the option to print off barcodes to attach to donation bags, has links to the charity’s shops and online stores and information about volunteering.

Gift Aid is a scheme enabling registered charities to reclaim tax on donations made by UK taxpayers. It effectively increases the amount of the donation because charities like EACH can claim an extra 25p for every £1 donated.

“With the new app, customers never need remember their Gift Aid number again,” said Retail Central Support Manager Genine Woodcock.

“Instead, they can have their donor card on their phone and that, in turn, will increase the value of their donations. We estimate that £60,000 goes unclaimed every year – equivalent to 3,000 hours of expert nursing care at our hospices in Norfolk, Suffolk and Cambridgeshire.

“This is another fantastic, useful development for our Retail operation. It’s brilliant and great to make use of this superb technology, while making things considerably easier for our supporters.”

To sign up for Gift Aid, call into any of EACH’s 46 shops across Norfolk, Suffolk, Cambridgeshire and Essex. Alternatively, visit www.each.org.uk/giftaid

EACH, which also has a busy Retail Distribution Centre, in Thetford, relies on voluntary donations for the majority of its income and this year alone, in terms of shop income, needs to raise £6.5 million.

Genine added: “I’d like to say thanks to all the donors who continue to support us with their amazing donations of clothes and hard goods. They really are making the difference to the lives of the children and families who receive our care and support.”

Meanwhile, the team are also keen to hear from volunteers willing to spare some time and help in any of EACH’s shop. All help is greatly appreciated and there are various roles available, to suit individual skills and interests.

For more information, email volunteerservices@each.org.uk or contact volunteer services on 01223 205183.

You can download the app on Google Play here, or on the App Store here.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.8 million from fundraising and £6.5 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron –Her Royal Highness The Princess of Wales.
  • For more information about EACH, including forthcoming events and how you can help raise funds,visit each.org.uk or call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk


Shopping Cart
Scroll to Top