Together for Short Lives announces new partnership with Morrisons that will help families supported by EACH

Together for Short Lives and Morrisons have today announced a new partnership that will provide vital support for families cared for by East Anglia’s Children’s Hospices (EACH).

Out of more than 100 charities to apply, Together for Short Lives – the only children’s palliative care charity supporting the UK’s 54 children’s hospices, including EACH – won a Morrisons colleague vote to decide which charity would benefit from a three-year partnership aiming to raise around £10 million.

Children’s hospices like EACH provide lifeline support to families facing up to the heartbreak that their child will die young.

Money raised in Morrisons stores and sites will support children’s hospices with the vital funding they need to be there for the 99,000 families caring for a seriously ill child.

Together for Short Lives will become Morrisons’ new charity partner from February, when the supermarket giant’s current partnership with Young Lives vs Cancer comes to a close.

David Potts, CEO at Morrisons, said: “It’s been a privilege to support Young Lives vs Cancer for the last five years and I’d like to thank our colleagues, customers and suppliers for their efforts in raising over £17m – in particular our Community Champions who’ve worked so tirelessly.

“We’re looking forward to teaming up with Together for Short Lives and providing vital support for children’s hospices across our local communities.”

Every single Morrisons store and site will be connected with their local children’s hospice, including EACH’s at Milton, near Cambridge, The Nook, near Norwich, and The Treehouse, in Ipswich, raising much-needed funds to help them provide families with vital care and the chance to make memories together.

Kevin Clements, EACH Director of Fundraising, said: “This is amazing news and we’re incredibly grateful for the support of Morrisons and their wonderful staff.

“Our thanks go to every single person who voted and played some part in getting the campaign over the line.

“It promises to be a transformational partnership and we’re very excited for it to start in February.

“There’s no doubt it will make a tangible difference in terms of the care and support we offer children, young people and families across East Anglia.”

EACH provides lifeline support to families facing up to the heartbreak of their child dying young, across Cambridgeshire, Essex, Suffolk and Norfolk.

Andy Fletcher, Chief Executive at Together for Short Lives, highlights the difference this partnership will make for families supported by a children’s hospice like EACH.

“We are absolutely delighted to have been chosen as Morrisons’ next charity partner,” he said.

“Their support is going to help us make a lifetime of difference in communities up and down the UK.

“Families of seriously ill children are pushed to their limits every day. This incredible partnership will help to ensure that lifeline children’s hospices who are there for these families, aren’t pushed to theirs.

“The partnership will also kick-start an exciting new project to help us reach every family who needs our help in local communities.

“Every single Morrisons store and site will be connected with their local children’s hospice, raising much-needed funds to help them provide families facing the unimaginable with vital care and the chance to make cherished memories together.

“A partnership of this scale is just transformational. Together for Short Lives cannot save a child’s life, but with a little help from Morrisons colleagues and customers we can make sure that no family has to suffer through their child’s short life alone, and instead can treasure every moment they have together.”

Ends

Notes to Editors

“Without EACH I really don’t believe we would have made it this far together as a family. They make a really hard time just that little easier to deal with.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk

Keep in touch:

www.each.org.uk

www.twitter.com/EACH_hospices

www.facebook.com/EACHhospices

www.instagram.com/eachhospices

www.linkedin.com/company/eachhospices

There’s no doubt it will make a tangible difference in terms of the care and support we offer children, young people and families across East Anglia.

About Together for Short Lives

When a child’s life is expected to be short, there’s no time to waste. Together for Short Lives is here to make sure the 99,000 seriously ill children and their families across the UK can make the most of every moment they have together, whether that’s for years, months or only hours. We stand alongside families, supporting them to make sure they get the vital care and help that they need.

We support and empower families caring for seriously ill children by listening to their needs and helping them find the right care. We provide easily digestible information about available support so families can spend less time searching for help and have more time together. We connect families with support services and other families who understand what they are going through, so they don’t feel as alone.

99,000 babies, children and young people are living in the UK with health conditions that are life-limiting or life-threatening—and the number is rising. Many of these children have complex conditions and need specialist care 24 hours a day, seven days a week.

The impact is enormous; affected parents, brothers and sisters, grandparents, and the wider family make up an estimated 790,000 people who are actively involved in care. For those who love these children, accessing help and the right care can be emotionally stressful. For those of us who haven’t faced it, it’s unimaginable.

Getting the right support can make a lifetime of difference. And that’s what we are here for.

W: togetherforshortlives.org.uk

T: @Tog4ShortLives

F: /togetherforshortlives

I: /togetherforshortlives

 

For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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