“These trails are such fun. Everyone was smiling and had a wonderful time” – creative fundraisers turn to their favourite storybooks for inspiration

Book-loving villagers set the scene for a creative fundraiser in aid of East Anglia’s Children’s Hospices (EACH). Holbrook’s story-themed trail competition raised £628. Residents used their imagination to create scenes or depict a story outside their home, celebrating a book they and their family love.

Visitors then used a map to visit and see all the displays and there were prizes for the best exhibits. A QR code was available which meant visitors could print the list of addresses or follow the trail using their mobile phone.

Louise Harward won the adult’s category with a colourful Mr Men scene and the children’s winner was an interactive Kay’s Anatomy, designed by Bella and Ozzie Coleman. Book tokens were given as prizes.

Entrants paid £5 to take part and had collection boxes by the front of their house. Proceeds were split between two chosen causes – EACH and All Saints Church, in Holbrook.

The trail was arranged by the Holbrook Society and followed hot on the heels of successful scarecrow and safari trails in 2020 and 2021 respectively. Joy Squirrell, one of the organisers, said: “Everything went well and it was a very busy weekend.

“We were blessed with wonderful weather, brilliant displays and boxes distributed around the village. These trails are such fun. Everyone was smiling and had a wonderful time.

“We wanted to support a local charity and, as this event is aimed at children, we wanted to do it for a children’s charity. That’s why we decided to raise money for EACH.

“It’s a wonderful cause that does so much work in our area to support families and care for children and young people with life-threatening conditions.” All Saints Church was open throughout the weekend offering refreshments, as was The Swan pub.

Georgina Morrison, EACH community fundraising assistant for Suffolk, said: “The photos from the event were absolutely amazing and I loved how so many of the displays incorporated our collection buckets and pots.

“It was a brilliant idea for a fundraiser, and definitely something a bit different. I can imagine it took a lot of organisation to pull all this together, so massive congratulations to everyone for their hard work.”

The event took place on 2nd and 3rd July.


Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk or call the Norfolk fundraising office on 01508 500894.

Keep in touch:


For further information about this release please contact:
Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk


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