Emma Bridgewater says "I am delighted and not a little astonished at the huge success of the pattern that we developed with EACH to raise money for their nook appeal. But I should not be surprised, EACH after all is a brilliant organisation, and this has been reflected in the strong sales of these mugs and bags and the support which our collectors across the country have shown."
After attending the launch event of the nook appeal, Emma Bridgewater decided to produce a range of mugs to help build the new children’s hospice for Norfolk. The partnership between EACH and Emma Bridgewater was encouraged by the our Royal Patron HRH The Duchess of Cambridge who visited the Emma Bridgewater factory in Stoke-on-Trent in February 2015 to see the two mugs in production.
For every mug sold, Emma Bridgewater donated £5 of the retail price to the nook appeal. Six months later, matching jute shopping bags showcasing the same design were created and sold in stores of Waitrose, with 5p coming to EACH from every sale. In total, over £102,777 was raised for the appeal. The designs were sold nationally and featured in the press, raising the profile of the nook appeal.
To discuss how your company might support us in this way, please get in contact with Lotte.Rietveld@each.org.uk, Corporate Development Manager for EACH.