Sarah hopes our campaign to recruit more volunteers proves a record-breaking success

A leading children’s charity hopes its drive to recruit more shop volunteers proves a record-breaking success.

East Anglia’s Children’s Hospices (EACH) launched its We Need You campaign last Monday and has been publicising case studies encouraging people to sign up and get involved.

Last year’s campaign initially led to 150 people stepping forward and, in time, that figure crept past 200.

Shop volunteers are a “critical” part of the charity’s retail operation and Sarah Throssell, EACH Head of Retail Central Operations, is hoping for a similarly successful 2022.

“Last year 150 people immediately stepped forward that we directly attributed to the We Need You campaign,” she said.

“Campaigns like this always have a bit of a legacy, though, and, in time, that figure crept up to about 225.

“All of them had some connection to the original recruitment drive.

“If we could replicate those figures this time around, or even eclipse them, it would help close the gap on a shortage of volunteers caused by the pandemic.

“To be blunt, volunteers are absolutely critical to an organisation like ours and the retail model only works because of them. Without them, the figures just wouldn’t add up.”

EACH supports families and cares for children and young people with life-threatening conditions. It has 44 shops across Suffolk, Norfolk, Cambridgeshire and Essex.

While sales are up, volunteer numbers have dropped around 20% – just short of 200 people – compared to pre-COVID levels.

One great help has been the Government’s Kickstart scheme, which provides funding to create new jobs for 16 to 24-year-olds on Universal Credit.

It is intended for those at risk of long-term unemployment and offers a six-month position with a local employer.

“The Kickstart scheme has given us invaluable support and we’ve been able to recruit some fantastic individuals,” said Sarah.

“It’s really saved our bacon but it only has short-term Government funding.

“While it’s helped us in the interim, it’s going to come to an end and that’s when a shortfall of volunteer help is going to become a real problem.

“It’s going to shine a light on whether we can continue to make our business sustainable, without extra volunteer support.

“Otherwise we run the risk of eating into our surplus, just to stay afloat, as opposed to making money for the charity.”

For more information about volunteering, head to or email

There are a host of roles available and the charity is keen to hear from anyone who has time to spare, even if just a couple of hours a week.


Notes to Editors

“Without EACH I really don’t believe we would have made it this far together as a family. They make a really hard time just that little easier to deal with.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit

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For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

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