Ride for Life across Norfolk, Suffolk and Cambridgeshire returns

All the beauty of the East Anglian countryside awaits cyclists who sign up to ride three counties in three days as part of a returning charity challenge.

Ride for Life, back from Friday, 8 October to Sunday, 10 October, sees participants covering over 200 miles to raise thousands of pounds for East Anglia’s Children’s Hospices (EACH).

The first day starts at Johnston Logistics UK, the event sponsor in Snetterton, heads to The Nook, EACH’s hospice just south of Norwich, then down to Ipswich. The second takes riders past The Treehouse, EACH’s hospice in Ipswich, and across to Cambridge. The final day passes EACH’s hospice in Milton, just north of Cambridge, before heading back to Snetterton.

Ride for Life has been a flagship event for EACH since 1993, with Johnston Logistics UK sponsoring it since the inception. This year’s staging is in memory of Richard Johnston, the founder of Johnston Logistics UK who sadly died in December 2018.

Rob McIndoe, Johnston Logistics UK Director, said: “As I found out in 2018, Ride for Life is a tough three-day cycling challenge, but it’s definitely worth the effort! EACH is very close to our hearts and there are few more important causes than supporting children and their families through such difficult times. It’s even more of an honour this year as it’s in memory of our founder, Richard Johnston, who was a dedicated supporter of the children’s hospices.”

Becky Redbond, EACH Events Fundraising Manager, said: “We’re so excited for the return of Ride for Life. After all the time in lockdown over the last year, there has perhaps never been a better time to get out around the region and enjoy the stunning countryside scenes.

“This year’s event is, once again, sponsored by Johnston Logistics UK and it’s absolutely fitting for it to be taking place in memory of Richard, who was a truly dedicated EACH supporter.

“The sponsorship over the years has enabled many friendships to be forged and great memories to be made, and I’m sure this year will be no different. Of course, it’s also enabled a huge amount of money to go towards care and support for some of the region’s most vulnerable families.

“The event is both suitably challenging for experienced cyclists and fun for newer ones. There’s the possibility to sign up for just one day as opposed to the full three, too.”

Registration for the three days is £100, with participants expected to target £600 sponsorship. Registration for a day is £30, with a £150 sponsorship target.

Cyclists will benefit from a fully signed route, a back-up vehicle for the journey, mechanical support, refreshments, lunches and first aid assistance, plus receive a medal upon finishing.

For more information and to get involved visit www.each.org.uk/rideforlife2021.


Notes to Editors

“Without EACH I really don’t believe we would have made it this far together as a family. They make a really hard time just that little easier to deal with.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk
  • Keep in touch:







For further information about this release please contact:

Michael Jarvis | Media and PR manager | (01842) 764556 | 07738 328058 | michael.jarvis@each.org.uk

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