Read all about it! Holbrook’s storybook trail is a colourful way to raise funds for EACH

Creative fundraisers are signing on the ‘plotted’ line to enter a summer storybook trail competition. The event, in aid of East Anglia’s Children’s Hospices (EACH) and All Saints Church, in Holbrook, is taking place throughout the village on Saturday and Sunday, 2nd and 3rd July.

Residents will be using their imagination to create a scene or depict a story outside their home, celebrating a book they and their family love. Visitors will then be able to use a map to visit and see all the displays and there are prizes for the best exhibits.

A QR code is available which means visitors can print the list of addresses or follow the trail using their mobile phone. The trail has been arranged by the Holbrook Society and follows hot on the heels of successful scarecrow and safari trails in 2020 and 2021 respectively. Joy Squirrell, one of the organisers, said: “Things are steaming ahead for this year’s event and we hope it proves just as popular as our previous trails.

“Last year we had 53 entries and managed to raise more than £1,500 and the year before the final figure was in the region of £1,200. Both times we raised money for St Elizabeth Hospice, in Ipswich. It’s brilliant and people seem very positive and enthusiastic, as before.

“These trails are such fun and lovely events. They really brighten up our village, creating a happy feeling, and everyone gets in the community spirit, embracing the challenge and sense of friendly competition.”

Entrants pay £5 to take part and they will have collection boxes by the front of their house. All proceeds will be split between the two chosen causes, including EACH. “We wanted to support a local charity and, as this event is aimed at children, we wanted to do it for a children’s charity,” added Joy.

“That’s why we decided to raise money for EACH. It’s a wonderful cause that does so much work in our area to support families and care for children and young people with life-threatening conditions.”

Before organising trails, the Holbrook Society used to run open garden weekends prior to the Covid pandemic. This year’s storybook trail will take place on both Saturday and Sunday, 2nd and 3rd July from 10am until 4pm. The church and tower will be open, offering refreshments, as will The Swan pub.


Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:

For further information about this release please contact:
Matt Plummer | Media and PR Manager | 07738 328058 |


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