Morrisons’ new charity partnership with Together for Short Lives will help families supported by EACH

Children, young people and families cared for and supported by East Anglia’s Children’s Hospices (EACH) are set to benefit from a new partnership between supermarket giant Morrisons and charity Together for Short Lives.

The pair are joining forces to raise vital funds for children’s hospices across the country, including EACH’s services at The Nook, near Norwich, The Treehouse, in Ipswich, and at Milton, near Cambridge.

It is part of a flagship three-year-partnership being launched today (15th February).

Together for Short Lives supports the UK’s children’s hospices, including EACH, which cares for children and young people across Norfolk, Suffolk, Essex and Cambridgeshire.

James Bacon, EACH Corporate Fundraising Manager, said: “This promises to be a transformational partnership and one we’re incredibly excited about.

“There’s no doubt it will make a tangible difference in terms of the care and support we offer children, young people and families across East Anglia.

“It’s an amazing opportunity and we’re very grateful for the support of Morrisons and their wonderful staff. Our thanks go to every single person who has made this possible.”

The partnership will help people like Norfolk-based Kelly Munden, who, along with husband Gary, was transferred to The Nook after the death of five-year-old daughter Annabel. The couple wanted to spend time together before returning home.

Annabel had a condition called Cockayne Syndrome or CS – a very rare and life-threatening condition passed on through a faulty gene from both parents.

She had a number of complex care needs. She was tube-fed and suffered from severe reflux, for which she needed medication three times a day.

Annabel was in and out of hospital throughout her life until, in June 2020, she made her final trip to the Queen Elizabeth Hospital, in King’s Lynn. She sadly died in hospital aged five.

Kelly, who lives in Terrington St Clement, near King’s Lynn, said: “Without having counselling, I think we probably would have sat in our house and locked the world away.

“We’d never have done anything again so were thankful to have the help and support of (counsellor) Amy. She was invaluable.”

Together for Short Lives CEO Andy Fletcher said: “Hearing the news that your child is seriously ill is devastating. Families can be left feeling scared and alone.

“I can’t tell you what a difference this amazing new partnership will make for these families.

“Knowing Morrisons colleagues up and down the country are on their side means the absolute world.

“The money raised through our partnership will give families access to vital care from local children’s hospices and help them to spend less time worrying and more time making memories together.

“It will also enable us to reach thousands more families caring for a seriously ill child who need support.”

Every Morrisons store is calling on local shoppers to join them for their special ‘Butterfly Bonanza’ between now and 27th February – a fortnight of fundraising activities to mark the launch of the partnership, as the charity’s famous butterfly flies up and down the country in support of seriously ill children.

Morrisons CEO David Potts said: “Together for Short Lives is an amazing charity which supports families through immensely difficult times and hearing the very important stories from families who have received their support was incredibly moving for everyone at Morrisons.

“I’m really looking forward to our partnership with Together for Short Lives and helping to raise vital funds to support families with seriously ill children and the wonderful hospices that care for them.”

EACH prides itself on its family-centred approach, caring not only for children and young people but also their parents, carers, brothers, sisters, grandparents and sometimes friends.

They benefit from specialist nursing care, symptom management nursing, short breaks, wellbeing activities, therapies, care at end of life, bereavement support, counselling and volunteer services in the family home.


Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

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