“I’d love to hear from anyone interested in becoming a corporate sponsor, to help cover the costs of my challenge and ensure every penny I raise goes directly to EACH” – James is appealing for support ahead of his John O’Groats to Land’s End adventure

A super-fit fundraiser is appealing for support as he ramps up preparations for a gruelling John O’Groats to Land’s End challenge.

James Adams is embarking on an epic 1,400km run from the most northern point in Scotland to the tip of Cornwall and, in the process, hopes to raise £50,000 for East Anglia’s Children’s Hospices (EACH).

The strength and conditioning coach is taking on the energy-sapping challenge – the equivalent of nearly 34 marathons – in August and aims to complete his incredible feat in 12 to 15 days.

While confident about the physical demands, the 28-year-old is appealing for public and corporate support to make his fundraising goals a reality. James, who lives in Newmarket, said: “I’m so excited and can’t wait to get my challenge underway. It’s going to be a real adventure.

“I know it’s going to be a hugely demanding physical experience, but I’m confident I can see it through. I have that side of things in hand. However, between now and then, I’d love to hear from anyone who might like to show their financial support.

“I have such high hopes and want to raise as much as possible for EACH. There are so many ways people can help and the most obvious one would be to take a look at my JustGiving page. Any contribution, no matter how big or small, would make a real difference and be hugely appreciated.

“I’d also love to hear from anyone interested in becoming a corporate sponsor, to help cover the costs of my challenge and ensure every penny I raise goes directly to EACH.

“I’ve set up a range of packages – platinum, gold, silver and bronze – that are ideal ways to promote a brand to wide and varied audiences.

“I’ll mention them in media interviews about my challenge and on social media, as I have 17,000 Facebook followers, 12,000 Twitter followers and 3,900 Instagram followers.

“I’ll also display the company’s logo on my running kit, on the van that will be following me and on my fundraising page.”

James plans to stay in a motorhome at different locations along the way and would love to hear from a business or individual who might be willing to loan him one.

He plans to run between 60km and 130km every day, depending on which part of the route he is on. His support team will be ready and waiting to help him hydrate and eat.

He hopes others join him for individual legs of the journey – either running or cycling – and is no stranger to extraordinary challenges, having completed a 230km run through the Amazon Rainforest last June.

As part of his preparations, James, a director of his own strength and conditioning company, XCompete, paid a visit to EACH’s hospice in Ipswich, The Treehouse.

He spent time with a family and chatted to members of staff, including Care Manager Sacha Parry. Parts of his trip were captured on camera and he has produced a promotional film, encouraging people to get behind him and show their support.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.8 million from fundraising and £6.5 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron –Her Royal Highness The Princess of Wales.
  • For more information about EACH, including forthcoming events and how you can help raise funds,visit each.org.uk or call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk


Shopping Cart
Scroll to Top