“I see it as part of her legacy and that’s why we jump at the chance to do things like this” – inspirational Erin cuts the ribbon at a new Morrisons supermarket

An inspirational eight-year-old with life-threatening health conditions enjoyed a “celebrity moment” after cutting the ribbon at a new supermarket. Erin Sadler, who has a number of complex issues, including some that affect her heart, kidneys and liver, performed the duty at Morrisons, in Little Clacton.

She cut the ribbon ahead of the store’s official opening the following morning and, along with a group of local schoolchildren, was given a guided tour. Erin lives in Ipswich Road, Colchester, and is a regular visitor to the East Anglia’s Children’s Hospices (EACH) base in Ipswich, The Treehouse.

Mum Helen said: “Erin was thrilled to be invited and given the opportunity to cut the ribbon. It was another little ‘celebrity moment’ for her and it’s lovely when people have read about her and followed her story. They’re excited to see her and say they feel they know her. They say she’s an inspiration and hearing that from others makes me very proud.

“I see it as part of her legacy and that’s why we jump at the chance to do things like this, because I want as many people as possible to see her beautiful, smiling face. Erin has had a lot of suffering in her short life so deserves to have fun.”

A major fundraiser inspired by Morrisons to support charities like EACH recently hit the £1 million-mark. The supermarket giant is working with national charity Together for Short Lives, which supports the UK’s children’s hospices, including EACH, which cares for children and young people like Erin across North Essex, Suffolk, Norfolk and Cambridgeshire.

It is part of a flagship three-year-partnership launched in February. The hope is to raise £10 million over the course of three years and in just over four months the figure already proudly stands at over £1m. Erin requires care 24 hours a day, seven days a week and Helen is a long-standing champion of EACH.

She spoke openly about the care and support her and her daughter receive as part of the publicity launching the Morrisons and Together for Short Lives partnership. Wendy Giles is a Morrisons’ Community Champion for the Little Clacton store, along with Stacy Andrew.

She said: “We were absolutely delighted to welcome Erin, Helen and grandad Philip along on Wednesday afternoon (6th July). She’s a very brave, special little girl and I’ve followed her story online. To have the chance to meet her for the first time was a real honour and privilege.”

Erin loves craft activities and cutting up sponges and she was presented with a basket of coloured ones as a thank you for attending. Helen was also interviewed during a media launch day for last year’s Happy Christmas Ipswich comedy spectacular at the Ipswich Regent.

A powerful film about Erin was shown during the interval of the show, which raised more than £90,000.


Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk or call the Norfolk fundraising office on 01508 500894.

Keep in touch:


For further information about this release please contact:
Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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