Help EACH by supporting fundraising activities at ‘twinned’ Morrisons stores

Shoppers are being urged to support a new fundraising partnership that will benefit children, young people and families cared for by a leading hospice.

Supermarket giant Morrisons and charity Together for Short Lives have joined forces as part of a flagship three-year arrangement to raise funds for children’s hospices across the UK.

This includes East Anglia’s Children’s Hospices (EACH), which cares for children and young people across Norfolk, Suffolk, Essex and Cambridgeshire.

Special fundraisers are being planned at ‘twinned’ Morrisons stores – those within 30 miles of one of the three EACH hospices – The Nook, in Framingham Earl, near Norwich, The Treehouse, in Ipswich, and at Milton, near Cambridge.

This includes the Norwich stores at Riverside and Catton, as well as those at Dereham, Wymondham, Diss, Gorleston, Bradwell and Cromer.

Also on the list are the Lowestoft stores in Tower Road and North Quay, Hadleigh, Beccles, Ipswich and Felixstowe, in Suffolk, Cambourne and St Ives, in Cambridgeshire, and Harwich, in Essex.

Fundraising activities are planned throughout the year, with special emphasis on three fortnight-long campaigns.

The first of those, a special ‘Butterfly Bonanza’, is underway now and will run until 27th February.

It has been arranged to mark the launch of the partnership, as the charity’s famous butterfly flies up and down the country in support of seriously ill children.

James Bacon, EACH Corporate Fundraising Manager, said: “This is an incredibly exciting partnership that will raise vital funds for the children, young people and families we care for and support across East Anglia.

“Morrisons customers have the chance to do something special and make a real difference, by getting involved and supporting us.

“It could mean putting change in a collection pot or bucket or looking out for your local store’s fundraising activities.

“Whatever it may be, please give generously and do what you can to help.

“We’re so appreciative of the public support we receive, as well as being very grateful for the support of Morrisons colleagues.”

Other activities will take place throughout the year, with more fortnight-long campaigns in June, to coincide with Children’s Hospice Week, and September.

Together for Short Lives supports the UK’s children’s hospices, including EACH, which prides itself on its family-centred approach, caring not only for children and young people but also their parents, carers, brothers, sisters, grandparents and sometimes friends.

They benefit from specialist nursing care, symptom management nursing, short breaks, wellbeing activities, therapies, care at end of life, bereavement support, counselling and volunteer services in the family home.

Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

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