Hair goes nothing! Schoolgirl Alice has a ‘lock’ to be proud of after having her ponytail cut to raise money for EACH

A kind-hearted schoolgirl proved head and shoulders above the rest after having her beloved ponytail cut off for East Anglia’s Children’s Hospices (EACH). Ten-year-old Alice bravely sacrificed 42 centimetres of beautiful hair and managed to raise nearly £600. It smashed her initial target of £100 and, to add to her good deed, the East Bergholt Primary School pupil donated her locks to the Little Princess Trust.

Mum Lorna Richards said: “We’re incredibly proud of her. The idea first came from something we saw on Facebook. A couple of days later, Alice came up to me and said ‘mummy, do you think I could do something like that?’ She’s always had long hair and loved it, but was determined to do something special to help other children.

“She was thrilled to raise so much – the amount spiralled and spiralled – and she also loves her new look, so it was a great thing to do.” Alice recently celebrated a birthday and was nine when she had her ponytail cut during the school Easter holidays. She lives near East Bergholt with Lorna, dad Daniel and brothers Henry, eight, and Louis, four.

Her ponytail was cut at Hair at Number 10, in Manningtree. The Little Princess Trust makes wigs for young cancer patients who suffer hair loss while EACH supports families and cares for children and young people with life threatening conditions across Suffolk, Essex, Norfolk and Cambridgeshire.

Alice’s fundraising page is still open and anyone wishing to sponsor her should head to

Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:

For further information about this release please contact:
Matt Plummer | Media and PR Manager | 07738 328058 |


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