A mattress made specifically to support the nook appeal being run by EACH has helped bring in a phenomenal £15,000
Mattressman, which is based in Norwich and has eight stores across East Anglia and London, pledged to raise £25,000 for the appeal when it signed up to the nook business network back in December 2015.
It donated £10,000 upfront and set about making a new mattress for families, which it called The Nook, to raise the rest.
The mattress was finished in the nook campaign colours and quilted with butterflies - symbolic of children’s hospice care - on the surface.
It featured everything from hypoallergenic fillings and flag-stitched handles to air vents and a five-year warranty, with a single costing £129 and a double £179 – so popular was the mattress, it sold out in record time!
A generous percentage of the proceeds went to the nook appeal and, with the help of in-store donations, Mattressman reached its fundraising target in just over 20 months.
Andrew Kerry, Director of Mattressman, says: “Mattressman is really proud to have raised this money for EACH. As the owner of a family business I know just how important it is to have family by your side, and knowing this money will help EACH build a brand new hospice that will benefit so many local families makes me feel honoured to have supported such a fantastic charity.”
Sophie Mayes says: “Mattressman has stores in many areas that families receiving care and support from EACH live, making this relationship a perfect fit.