Norwich Photography firm zoom in on fundraising target

Norwich Photography firm zoom in on fundraising target

Apr 05, 2017

A Norfolk based photo and video retailer has presented ​us with a donation of £10,300 for our nook appeal.

Wex Photographic, the UK’s largest online photo specialist, with its showroom at Drayton High Road, Norwich, signed up to our nook business network scheme in November 2015, and made a pledge to raise at least £10,000 over the term of the appeal.

We launched our nook appeal in November 2014. The appeal aims to raise £10 million to transform children’s palliative care across the county, which includes a new purpose-built hospice ‘the nook’  on a 5-acre woodland site in Framingham Earl just south of Norwich.

The nook business network asks for companies small, medium and large throughout Norfolk to commit to raising either £10,000, £15,000 or £25,000 over the duration of the appeal in return for a number of benefits and support that the charity will provide. More than 25 local companies have now pledged their support for the scheme.

WEX Photographic are delighted that within just 18 months their staff have managed to smash their £10,000 target. They are an active group who raised money in a variety of ways including entering ​our Santa Runs, our Colour Dash, the Norwich 100 cycle ride and a 10k run.

Louis Wahl, Chief Customer Officer at Wex, said: “EACH has taken on critical role to support local families in need of care and respite.  The Wex team, as a Norfolk-based business, really wanted to help EACH achieve their goal.  Our Colleagues have worked very hard with auctions, bike rides, 10K’s and bake sales. We are grateful to families, friends and customers who sponsored us.” 

Sophie Mayes, EACH Corporate Fundraiser, said: “We’re delighted that WEX photographic have successful fulfilled their pledge for the nook appeal. Their support will help us to make our vision of a new hospice for local life-threatened children and their families a reality.

“We need the support of all sectors of the Norfolk community – individuals, schools, community groups and of course the business sector to achieve our fundraising target, so support from WEX is fantastic and we are very grateful for their ongoing help.”

Anyone interested in finding out more about the nook appeal and the nook business network should visit: or contact the Norfolk Fundraising Team on: 01953 666767,

For more information on Wex Photographic visit:


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  • We arrived at the hospice feeling scared and alone. We had so many questions – they answered them all and more. Claire, Jacob’s mum
  • Renee loves going to The Treehouse, but it’s great that care staff are also able to visit us at home too. Stacy, Renee’s mum
  • I really love going to the hospice. I’ve made friends there and get to do loads of fun stuff. Renee
  • EACH helped us with coping mechanisms and special ways of remembering Stanley. Brad, Stanley's Dad
  • EACH supports families when they’re at their absolute lowest, helping them to come to terms with their child’s illness, losing them and beyond Brad, Stanley's Dad
  • We are also supported by the 24/7 True Colours nurses and it’s so reassuring knowing we can call on them whenever we need support or advice Helen, William’s mum
  • I didn’t realise hope was a gift until I became a mum. My little boy taught me many things and that was one of them Claire, Jacob’s mum
  • I can’t imagine what it would have been like. Nobody should have to, every family should be offered the support we were, and are still getting Claire, Jacob’s mum
  • Children like Lucy don’t get the opportunity to go to sleepovers or to their friends for tea, so the interaction she has at the hospice is priceless. Heather, Lucy’s mum
  • EACH helps us to create lovely memories and has played an important part in all of our lives, not just Lucy’s. Heather, Lucy’s mum
  • The play specialists are excellent and I also get inspiration from the activities they organise. Heather, Lucy’s mum
  • When we first heard about the hospice we were apprehensive because we didn’t know what to expect. When we got there we realised it was a lovely place where Renee would be well looked after, and we would be able to have a much-needed break. Stacy, Renee’s mum
  • EACH has helped us keep Stanley’s memory alive. And allows us to look to the future Brad, Stanley's Dad
  • It’s been a great opportunity to meet other parents in a similar situation, something that doesn't really happen anywhere else. Helen, William’s mum

The Treehouse

St. Augustine’s Gardens,
Ipswich, IP3 8NS


Church Lane, Milton,
Cambridge, CB24 6AB

The Nook

Pigot Lane, Framingham Earl
Norfolk, NR14 7PX