EB and HRH 300 wide

Emma Bridgewater

Emma Bridgewater says "I am delighted and not a little astonished at the huge success of the pattern that we developed with EACH to raise money for their nook appeal. But I should not be surprised, EACH after all is a brilliant organisation, and this has been reflected in the strong sales of these mugs and bags and the support which our collectors across the country have shown."

After attending the launch event of the nook appeal, Emma Bridgewater decided to produce a range of mugs to help build the new children’s hospice for Norfolk. The partnership between EACH and Emma Bridgewater was encouraged by the our Royal Patron HRH The Duchess of Cambridge who visited the Emma Bridgewater factory in Stoke-on-Trent in February 2015 to see the two mugs in production.

For every mug sold, Emma Bridgewater donated £5 of the retail price to the nook appeal. Six months later, matching jute shopping bags showcasing the same design were created and sold in stores of Waitrose, with 5p coming to EACH from every sale. In total, over £102,777 was raised for the appeal. The designs were sold nationally and featured in the press, raising the profile of the nook appeal.

To discuss how your company might support us in this way, please get in contact with your local Corporate Fundraiser.

  • I didn’t realise hope was a gift until I became a mum. My little boy taught me many things and that was one of them Claire, Jacob’s mum
  • I can’t imagine what it would have been like. Nobody should have to, every family should be offered the support we were, and are still getting Claire, Jacob’s mum
  • When we first heard about the hospice we were apprehensive because we didn’t know what to expect. When we got there we realised it was a lovely place where Renee would be well looked after, and we would be able to have a much-needed break. Stacy, Renee’s mum
  • Renee loves going to The Treehouse, but it’s great that care staff are also able to visit us at home too. Stacy, Renee’s mum
  • EACH helped us with coping mechanisms and special ways of remembering Stanley. Brad, Stanley's Dad
  • We arrived at the hospice feeling scared and alone. We had so many questions – they answered them all and more. Claire, Jacob’s mum
  • EACH supports families when they’re at their absolute lowest, helping them to come to terms with their child’s illness, losing them and beyond Brad, Stanley's Dad
  • I really love going to the hospice. I’ve made friends there and get to do loads of fun stuff. Renee
  • It’s been a great opportunity to meet other parents in a similar situation, something that doesn't really happen anywhere else. Helen, William’s mum
  • Children like Lucy don’t get the opportunity to go to sleepovers or to their friends for tea, so the interaction she has at the hospice is priceless. Heather, Lucy’s mum
  • EACH has helped us keep Stanley’s memory alive. And allows us to look to the future Brad, Stanley's Dad
  • EACH helps us to create lovely memories and has played an important part in all of our lives, not just Lucy’s. Heather, Lucy’s mum
  • The play specialists are excellent and I also get inspiration from the activities they organise. Heather, Lucy’s mum
  • We are also supported by the 24/7 True Colours nurses and it’s so reassuring knowing we can call on them whenever we need support or advice Helen, William’s mum

The Treehouse

St. Augustine’s Gardens,
Ipswich, IP3 8NS


Church Lane, Milton,
Cambridge, CB24 6AB


Quidenham , Norwich,
Norfolk, NR16 2PH