ECHO! joins in the fun as popular charity shop celebrates its second birthday

A charity’s elephant mascot popped in to trumpet the second birthday of one of its High Street shops.

ECHO!, from East Anglia’s Children’s Hospices (EACH), joined staff and volunteers for Saturday’s celebrations in Colchester.

There was a colouring activity with prizes up for grabs and the birthday revelry also marked the launch of the shop’s Spring range.

Genine Woodcock, EACH’s retail area manager for the south, said: “The sun shone and we had a wonderful day.

“We were busy throughout and everyone had great fun.

“Customers were very positive and enthusiastic about our shop and lots of children coloured in some very beautiful elephant pictures.”

ECHO! is used to describe EACH’s work to children. The letters stand for ‘Everyone in the family is included’, ‘Care for children who are poorly’, ‘Home or hospice, wherever we’re needed’ and ‘Outstanding care and support when families need it most’.

EACH has two shops in Colchester, with the other being its Angora Park store in Peartree Road, Stanway. There are more in Clacton, Dovercourt and Halstead.

The charity supports families and cares for children and young people with life-threatening conditions across North Essex, Suffolk, Cambridgeshire and Norfolk.

“I’d like to say a big thank you to all the volunteers who helped our celebrations go with a swing,” added Genine.

“They did a wonderful job and are so important to everything we do.”

For more information about volunteering in Colchester High Street, pop into the shop, email or call 01206 489732.


Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:

For further information about this release please contact:
Matt Plummer | Media and PR Manager | 07738 328058 |


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