Customers have the chance to raise vital funds for charity while tackling this year’s Christmas shopping. The initiative has been made possible by online company easyfundraising – the UK’s biggest charity fundraising site – which has partnered with more than 7,500 brands.
When a supporter makes a purchase using its website or app, the retailer donates a percentage to a charity of the customer’s choice. East Anglia’s Children’s Hospices (EACH) has received just over £4,000 in the last five years and hopes are high for more public support this Christmas.
“This is a brilliant initiative and something we’re particularly keen to remind people of at this time of year,” said Billie Nugent, a senior corporate fundraiser for EACH.
“It’s a great way to raise vital funds while also ploughing through some Christmas shopping and definitely something to bear in mind with Black Friday (24th November) looming. It doesn’t cost the customer anything – the cost is covered by the brand – but could make a significant difference to our charity.
“From our point of view, it’s effectively a free way to raise money, with easyfundraising turning people’s everyday shopping into donations. It’s brilliant, simple and effortless.”
easyfundraising’s 7,500-plus brands includes big names like John Lewis, M&S, Argos, Viking, Expedia, Amazon, eBay, Next, Boots, Sky and Vodafone. The list also includes all the major supermarkets, holiday operators and insurance providers, plus a wide range of smaller and more online shops and stores.