“It’s a great way to raise vital funds while also ploughing through some Christmas shopping and definitely something to bear in mind with Black Friday looming” – easyfundraising is a simple but effective way to support EACH

Customers have the chance to raise vital funds for charity while tackling this year’s Christmas shopping. The initiative has been made possible by online company easyfundraising – the UK’s biggest charity fundraising site – which has partnered with more than 7,500 brands.

When a supporter makes a purchase using its website or app, the retailer donates a percentage to a charity of the customer’s choice. East Anglia’s Children’s Hospices (EACH) has received just over £4,000 in the last five years and hopes are high for more public support this Christmas.

“This is a brilliant initiative and something we’re particularly keen to remind people of at this time of year,” said Billie Nugent, a senior corporate fundraiser for EACH.

“It’s a great way to raise vital funds while also ploughing through some Christmas shopping and definitely something to bear in mind with Black Friday (24th November) looming. It doesn’t cost the customer anything – the cost is covered by the brand – but could make a significant difference to our charity.

“From our point of view, it’s effectively a free way to raise money, with easyfundraising turning people’s everyday shopping into donations. It’s brilliant, simple and effortless.”

easyfundraising’s 7,500-plus brands includes big names like John Lewis, M&S, Argos, Viking, Expedia, Amazon, eBay, Next, Boots, Sky and Vodafone. The list also includes all the major supermarkets, holiday operators and insurance providers, plus a wide range of smaller and more online shops and stores.

For more information, head here. Alternatively, to watch a short video about easyfundraising, click here.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.8 million from fundraising and £6.5 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron –Her Royal Highness The Princess of Wales.
  • For more information about EACH, including forthcoming events and how you can help raise funds,visit each.org.uk or call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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