EACH’s new Good Enough for Gifts range will help take the strain out of Christmas shopping

Christmas will be here before we know it – and now is the perfect time to get organised and start buying presents.

For those short of ideas, new, exciting and affordable gifts are now on display at East Anglia’s Children’s Hospices (EACH) shops.

The Good Enough for Gifts range features everything from clothing and bath sets to children’s toys and games.

The special seasonal selection was launched on Monday, with all the items cherry-picked as ideal gifts for families and loved ones.

Sarah Throssell, EACH Head of Retail Central Operations, said: “We’re very excited and rightly proud of our Good Enough for Gifts range.

“There’s always so much to think about in the build-up to Christmas.

“Sometimes it’s hard finding the right presents but we genuinely believe these gifts will give people lots of ideas and options.

“The Good Enough for Gifts range is now on display in all our shops, with items specially chosen by our team as ideal gifting ideas.

“We’ve got everything from bath sets and children’s toys, games and puzzles to selected clothing, beautiful books and much, much more.

“As we all start thinking about Christmas gifts, this is a lovely opportunity to reuse and regift – and it’ll also be kinder to both the planet and your bank account!”

Meanwhile, EACH has also launched a new range of ‘everyday’ cards.

They feature a selection of designs for every occasion, including blank ones for your own message, and start at just 99p.

EACH cares for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk.

It relies on voluntary donations for the majority of its income and, every year, needs to raise over £5.5 million from fundraising and £5.4 million in income from its 44 shops.

EACH’s Retail team won a prestigious Third Sector Enterprise Award in September.

The award category was for a social enterprise or charity that has ‘significantly improved its income from commercial activities in recent years’.

From 14 shops in 2014, the charity now has 44 across East Anglia and in 2019, EACH was recorded as the second-fastest growing retailer in the annual Charity Shops Survey.


Notes to Editors

“Without EACH I really don’t believe we would have made it this far together as a family. They make a really hard time just that little easier to deal with.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk

Keep in touch:







For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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