“It’s become a regular school holiday event for us and we hope it encourages and entertains young readers throughout the summer” – EACH is again running its Free Books for Kids scheme  

A leading children’s charity is rolling out the ‘read’ carpet to young bookworms this summer. East Anglia’s Children’s Hospices (EACH) is once again running its Free Books for Kids scheme across its 47 shops.

Children can pop in and pick up one free book per week throughout their long school holiday. Ian Nicolson, EACH Director of Retail and Trading, said: “We’re excited to be running this fabulous initiative again because it proved popular in 2022.

“It’s since become a regular school holiday event for us and, as ever, we hope it encourages and entertains young readers throughout the summer.

“It’s always popular and well-received, particularly during the long summer break when families may be struggling for low-cost ideas to keep children entertained.

“We appreciate the value of reading and know how precious family story time can be. Through the work we do, we help families make the most of their time together and create memories that last forever.”

EACH delivers all-encompassing, supportive care to babies, children and young people, in addition to life-long support for families. It relies on donations for the majority of its income and this year alone needs to raise £6.7 million from fundraising and £7.8 from its Retail operation.

The charity has shops across Norfolk, Suffolk, Cambridgeshire and Essex. To find out where your nearest one is, head here.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.8 million from fundraising and £6.5 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron –Her Royal Highness The Princess of Wales.
  • For more information about EACH, including forthcoming events and how you can help raise funds,visit each.org.uk or call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 | Matt.Plummer@each.org.uk

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