Denny Bros team are planning to make every mile count for EACH

A team of fundraisers from Denny Bros Ltd are planning to walk, run or cycle 100 miles in aid of East Anglia’s Children’s Hospices (EACH).

The team from the Bury St Edmunds company has signed up to the charity’s EACH Mile Counts Challenge, which will see participants complete 100 miles during November.

Account manager Paula Armstrong, who has organised the Denny Bros team, said there were many reasons why the company wanted to get involved.

She said: “First and foremost, we wanted to continue our work supporting local charities and we all know what amazing work EACH does for children and families in our community.

“Some of the staff taking part are regular runners or cyclists so this fundraiser appealed to them for every reason.

“Personally, and with the nights getting colder and darker, the EACH Mile Counts event will give me a reason to get out and this will have a positive effect on my health, fitness and mental wellbeing.”

Money raised from the event will help EACH’s crucial work supporting children with life-threatening conditions.

Billie Race, EACH Events Fundraiser for Suffolk and East Essex, said: “We’re delighted the team at Denny Bros Ltd are taking on our EACH Mile Counts fundraiser.

“Whether they walk, run or cycle, we hope they enjoy the challenge and smash their target.

“We’re grateful for their support and the team should feel proud of their efforts, knowing the money they raise will make a real difference in terms of the vital care and support we provide to children, young people and families across East Anglia.”

To sponsor the Denny Bros team, head HERE.

The aim of the EACH Mile Counts Challenge is to travel 100 miles during the month of November. You can do it anyway you like, either individually, as a family or as part of a team.

The challenge is free to take part in but participants are asked to try and raise £100.

Becky Redbond, EACH Events Fundraising Manager, said: “Whether you’re a novice or super-fit, this is the challenge for you during November.

“It’s your challenge and you can do it your way – walking, running, cycling or something else. However you choose to do it, make your miles count for EACH.

“It’s a great way of supporting children living with life-threating conditions, while ticking off an amazing fitness milestone for 2021.

“All we ask is that you try and raise £100 – £1 for every mile covered – and if you hit that target you’ll receive a special medal in the post.”

You can sign up by clicking HEREThis takes you straight to a JustGiving page that is already linked to the EACH Mile Counts November Challenge.

Then you can start fundraising but make sure you add your challenge details so everyone knows what challenge you are taking on.

You can track your distance using an app on your phone, smart watch or other device and you could link your Strava app to the JustGiving page, to keep friends and family updated on your progress.

Becky added: “The extending pressure of the pandemic means our care is more important than ever.

“Families who’ve been shielding and self-isolating become exhausted from providing care alone.

“We’ve adapted the delivery of many services to continue supporting families in different and innovative ways, including online counselling, music and art therapy, online groups for bereavement and so much more.

“Money raised from this challenge will make an enormous difference and help children, young people and families across East Anglia.”

For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

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