Dad keeps his promise to brave Benny

This weekend (Sunday 8th August) will see Benny’s Poppyline Marathon run in memory of a brave little boy from East Runton in Norfolk who sadly lost his battle with cancer last year.

Benny Pitcher was just six year-old when he passed away in July 2020 after a 15 month fight against brain cancer. This Sunday (8th August) Benny’s dad Kevin will be joined by 17 other marathon runners as he completes the challenge. The marathon will start at Sheringham Primary School at 9am and finish outside the Crown pub on Lifeboat Plain at around 3pm. Fireworks to celebrate Benny’s life will be set off over the sea at around 4.30pm.

Additional runners will be joining the group for shorter distances to show their support taking on a half marathon, 10k, 5k and fun run – with around 30 people in total will be taking part. It is hoped that pupils from Sheringham Primary School, where Benny attended, will take part in the fun run.

Kevin Pitcher, Benny’s father has organised the event: “We were originally going to run the Brighton Marathon for Benny, but it was cancelled because of Covid. This event is our way of celebrating Benny’s life and giving back to our local community and the charities who have shown us so much support and kindness at this horrible time.

“We want as many people out on the route as we can – to show support and encourage our runners. Please be bright and colourful, wave flags and wear superhero outfits. Cheer us on in memory of Benny!”

One runner joining the marathon will be Duncan Baker MP, who is a friend of the family, and recently announced that he will run this year’s Virgin Money London Marathon, raising £1,000 for a different charity for every mile.

Sunday’s marathon in memory of Benny will be raising money for East Anglia’s Children’s Hospices (EACH) and the Cromer Children’s Charity. Both charities supported Benny’s family during his illness and continue to offer bereavement support to the whole family.

Tim Jenkins, EACH Community Fundraiser, said: “We are so grateful to the Pitcher family for supporting EACH at this terrible time in their life. Sadly they know first-hand the difference the money they raise will make to local children with life-threatening conditions and their families. If you are in the area around the route on Sunday and can show your support then please do – anything you can give really will make a difference.”

The route for the day starts at Sheringham Primary School, goes to Cromer before heading inland and across to High Kelling before returning to Sheringham.

Kevin added: “We want to raise as much as we can to support the charities who helped Benny and our whole family – our target is £10,000. If you can give anything it will make a real difference.”

To donate in memory of Benny please visit:


Photo Opportunity:

Sunday 8th August, Sheringham Primary School, 8.15am picture and interview prior to race. Kevin Pitcher and Duncan Baker MP are happy to take part in media interviews in the run up to the event – please contact Laura Stafford Allen,, 07738129794.

Notes to Editors

“We’d heard about EACH and knew they were a fantastic cause that had supported families we knew, but we never thought we’d be the ones that needed them! Sadly, as fantastic as it is, their service will always be required, and every child who needs their help deserves to have it.”

We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.

We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).

Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.

We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.

We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.

EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.

For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the Norfolk fundraising office on 01508 500894.

Keep in touch:


For further information about this release please contact:

Laura Stafford Allen | Marketing and Communications Manager | 07738129794 |

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