Bookworm Vimmi writes another chapter of her fundraising success story

Bookworm Vimmi Hayes is basking in ‘story’ after raising another £700 for East Anglia’s Children’s Hospices (EACH).

The mum of two has a vast collection of beloved books and sells them to raise funds for the charity, which support families and cares for children and young people with life-threatening conditions across Suffolk, Norfolk, Cambridgeshire and North Essex.

Vimmi came up with the idea four years ago and has managed to raise another £700 during 2021. It takes her overall total to an astonishing £1,800.

She stores the books in a rabbit hutch, so passers-by can take a look, pick a book and make a donation.

“Once again, I’d like to say a very big thank you to everyone who has donated books or funds,” said Vimmi, who lives in Ipswich.

“It’s been a fantastic community effort.

“This is the fourth year of putting books out and in each of the first two, I sold around 200.

“Then last year, everything took off and I estimate selling about 1,000, raising around £750.

“Thankfully, that success has continued in 2021 and I’d estimate selling another 1,000 books.

“So many people walk past and take time to browse.

“I’ve had strangers knock on my door and thank me for doing this, too. It’s provided people with a ‘ treat’ on their daily walks.

“Others said it was a good incentive to help get their children involved in clearing out their own books and discovering new ones.”

To her amusement, Vimmi, has become known as “the book lady” in her part of Ipswich.

She is putting the book hutch away for a few weeks now but plans to bring it out again – packed with new donations – in 2022.

“I always wanted to do something to help young children,” said Vimmi.

“Initially, I looked at volunteering for siblings of those in care with EACH.

“However, with work and a family commitments, I would have struggled to make time.

“Then I had a family discussion about how terrible I am at getting rid of books because I’m so attached to them. I read around one a week.

“The only way I could bring myself to let go is by selling them for a good cause.

“It took off from there and now lots of people donate books so there’s a real selection.

“The hutch I use is a great place to store them but I could do with a new one and would love to hear from any businesses that might be willing to make a donation.”

To make contact with Vimmi, email


It’s been a fantastic community effort.

Notes to Editors

“EACH has made us all feel part of an extended family and, thanks to staff and fellow families, we’re not alone with problems. We always leave The Treehouse feeling positive, stronger and thankful.”

  • We care for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk, and support their families.
  • We offer families flexibility and control over where they receive their care and support, including where their child dies – at home, in hospital or at one of three hospices at Milton (Cambridge), The Nook (Norfolk) and The Treehouse (Ipswich).
  • Our family-centred approach includes specialist nursing care, symptom management support, short breaks, wellbeing activities, therapies and counselling, all meeting the individual needs of the child, young person and whole family.
  • We are recognised as leaders in our field, with a reputation for excellence and commitment to pioneering development and innovation.
  • We rely on voluntary donations for the majority of our income and this year need to raise £5.5 million from fundraising and £5.4 million in income from our shops. The year before the pandemic we received just 16% of our total income from statutory sources.
  • EACH Royal Patron – Her Royal Highness The Duchess of Cambridge.
  • For more information about EACH, including forthcoming events and how you can help raise funds, visit or call our Suffolk fundraisers on 01473 917965.

Keep in touch:


For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

Shopping Cart
Scroll to Top