Bookworm Vimmi writes another chapter of her fundraising success story

Bookworm Vimmi Hayes is basking in ‘story’ after raising another £700 for East Anglia’s Children’s Hospices (EACH).

The mum of two has a vast collection of beloved books and sells them to raise funds for the charity, which support families and cares for children and young people with life-threatening conditions across Suffolk, Norfolk, Cambridgeshire and North Essex.

Vimmi came up with the idea four years ago and has managed to raise another £700 during 2021. It takes her overall total to an astonishing £1,800.

She stores the books in a rabbit hutch, so passers-by can take a look, pick a book and make a donation.

“Once again, I’d like to say a very big thank you to everyone who has donated books or funds,” said Vimmi, who lives in Ipswich.

“It’s been a fantastic community effort.

“This is the fourth year of putting books out and in each of the first two, I sold around 200.

“Then last year, everything took off and I estimate selling about 1,000, raising around £750.

“Thankfully, that success has continued in 2021 and I’d estimate selling another 1,000 books.

“So many people walk past and take time to browse.

“I’ve had strangers knock on my door and thank me for doing this, too. It’s provided people with a ‘ treat’ on their daily walks.

“Others said it was a good incentive to help get their children involved in clearing out their own books and discovering new ones.”

To her amusement, Vimmi, has become known as “the book lady” in her part of Ipswich.

She is putting the book hutch away for a few weeks now but plans to bring it out again – packed with new donations – in 2022.

“I always wanted to do something to help young children,” said Vimmi.

“Initially, I looked at volunteering for siblings of those in care with EACH.

“However, with work and a family commitments, I would have struggled to make time.

“Then I had a family discussion about how terrible I am at getting rid of books because I’m so attached to them. I read around one a week.

“The only way I could bring myself to let go is by selling them for a good cause.

“It took off from there and now lots of people donate books so there’s a real selection.

“The hutch I use is a great place to store them but I could do with a new one and would love to hear from any businesses that might be willing to make a donation.”

To make contact with Vimmi, email

It’s been a fantastic community effort.

For further information about this release please contact:

Matt Plummer | Media and PR Manager | 07738 328058 |

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