Jarrold becomes newest member of the nook business network

Jarrold becomes newest member of the nook business network


One of Norwich’s best-loved department stores has become the latest company to sign up to the nook business network.

Jarrold is the 39th member of an ever-growing corporate group that exists to support East Anglia’s Children’s Hospices (EACH), specifically the charity’s nook appeal.

The twice-UK Independent Department Store of the Year has pledged to raise £10,000 for the appeal, that was launched in November 2014 to raise £10 million for a new, purpose-built children’s hospice in Framingham Earl.

Jarrold has chosen the good cause as one of three to give its backing until 2020, with the other lucky beneficiaries being Big C and the Prince’s Trust.

The store plans to award money from its carrier bag sales and host a fashion show among its fundraising activities.

Carole Slaughter, Jarrold Charity Coordinator, said: “Jarrold has been a supporter of EACH for many years and is delighted to now become a member of the nook business network, with a pledge to raise £10,000 towards the new, purpose-built children’s hospice for Norfolk.

“The monies will be raised by Jarrold staff and customers through a variety of activities over the coming months as part of the Jarrold 250 Fundraising Initiative.”

Sophie Mayes, EACH Norfolk Corporate Fundraiser, said: “We’re really excited to be working with such a popular store as Jarrold and can’t wait to see what staff get up to in order to fulfil their pledge.

“Foundations for our new hospice were dug out in November after the nook appeal hit £7 million, so we’re edging ever closer to making our vision for improved children’s palliative care in Norfolk a reality. We will need continued support to raise the final £3 million, though, so it’s fantastic news that Jarrold is joining our business network.”

The nook business network sees companies committing to raise either £10,000, £15,000 or £25,000 in exchange for various benefits and support.

For more information on EACH, the nook appeal and the nook business network go to www.each.org.uk. For more specifically on the business network, call Sophie on 01953 666768 or email her at sophie.mayes@each.org.uk.


Notes to Editors

“The building of the nook will enhance the facilities EACH has and make so much difference not just to our family but so many across Norfolk.”

  • The nook appeal is our vision to transform children’s palliative care for Norfolk.
  • Our Quidenham hospice has been an incredible home-from-home for more than 25 years, but we’ve outgrown the building. We need a purpose-built facility to meet the increased demand for our services and the changing and more complex needs of the children and young people we care for.
  • We can’t develop the building more than we already have. Accessibility is really limited and there isn’t scope to expand.
  • We’re unable to provide the same facilities in Norfolk as we do for Cambridgeshire, Essex and Suffolk. Norfolk needs a 21st century building to benefit from 21st century care.
  • We have planning permission for a five-acre woodland site in Framingham Earl, five miles south of Norwich and closer to the centre of the county, local services, hospitals and road networks. The majority of families and staff will travel shorter distances to receive and deliver care.
  • The nook will offer services unavailable or extremely limited at Quidenham, including:            

- a far larger care area, all on a single floor
- more areas for clinical care and improved medical and nursing equipment
- fantastic activity areas for arts, crafts and play
- a hydrotherapy pool – something we don’t have the space for at Quidenham
- a large state-of-the-art sensory room
- a special quiet haven area for families
- dedicated therapy rooms and music studio
- larger and better equipped en-suite bedrooms for children and young people
- en-suite family accommodation rooms
- far more outside space for children to safely explore and play
- and facilities for family support groups, counselling, therapies and activities.

  • We need to raise £10 million to make our vision a reality, while continuing to fund and provide services at Quidenham. We rely on donations for the majority of income needed to deliver our services and all the funds required to build the nook. We need help from individual giving, trusts, events, and corporate and community fundraising. We need everyone to help in whatever way they can.
  • To find out more visit: www.each.org.uk/the-nook or contact us in the following ways:

Tel: 01953 666767
Email: norfolk@each.org.uk
Twitter: @EACH_Norfolk #thenookappeal
Facebook: thenookappeal

For further information about this release please contact:
Michael Jarvis | Press & media officer | (01842) 764556 | 07738 328058 |

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  • We arrived at the hospice feeling scared and alone. We had so many questions – they answered them all and more. Claire, Jacob’s mum
  • EACH helped us with coping mechanisms and special ways of remembering Stanley. Brad, Stanley's Dad
  • EACH has helped us keep Stanley’s memory alive. And allows us to look to the future Brad, Stanley's Dad
  • EACH helps us to create lovely memories and has played an important part in all of our lives, not just Lucy’s. Heather, Lucy’s mum
  • I can’t imagine what it would have been like. Nobody should have to, every family should be offered the support we were, and are still getting Claire, Jacob’s mum
  • I didn’t realise hope was a gift until I became a mum. My little boy taught me many things and that was one of them Claire, Jacob’s mum
  • It’s been a great opportunity to meet other parents in a similar situation, something that doesn't really happen anywhere else. Helen, William’s mum
  • The play specialists are excellent and I also get inspiration from the activities they organise. Heather, Lucy’s mum
  • I really love going to the hospice. I’ve made friends there and get to do loads of fun stuff. Renee
  • Renee loves going to The Treehouse, but it’s great that care staff are also able to visit us at home too. Stacy, Renee’s mum
  • We are also supported by the 24/7 True Colours nurses and it’s so reassuring knowing we can call on them whenever we need support or advice Helen, William’s mum
  • EACH supports families when they’re at their absolute lowest, helping them to come to terms with their child’s illness, losing them and beyond Brad, Stanley's Dad
  • Children like Lucy don’t get the opportunity to go to sleepovers or to their friends for tea, so the interaction she has at the hospice is priceless. Heather, Lucy’s mum
  • When we first heard about the hospice we were apprehensive because we didn’t know what to expect. When we got there we realised it was a lovely place where Renee would be well looked after, and we would be able to have a much-needed break. Stacy, Renee’s mum

The Treehouse

St. Augustine’s Gardens,
Ipswich, IP3 8NS


Church Lane, Milton,
Cambridge, CB24 6AB

The Nook

Pigot Lane, Framingham Earl
Norfolk, NR14 7PX