Her Royal Highness The Duchess of Cambridge visits Emma Bridgewater factory

Her Royal Highness The Duchess of Cambridge visits Emma Bridgewater factory

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Staff from East Anglia’s Children’s Hospices (EACH) will join Her Royal Highness The Duchess of Cambridge, who is Patron of EACH, to visit the Emma Bridgewater factory in Stoke-on-Trent later this month to learn more about a special pottery project which will raise vital awareness and funds for the charity.  

EACH which provides care and support to life-threatened children, young people and their families across East Anglia, and Emma Bridgewater, the iconic pottery designer and manufacturer, teamed up last year to create two exclusive mugs to raise funds for the charity’s nook appeal which needs to raise £10 million to build and equip a new children’s hospice for Norfolk. 

The partnership was encouraged by The Duchess of Cambridge, and two exclusive ½ Pint Mugs ‘Insects & Flowers’ and ‘Ladybirds’ as well as a ‘Ladybirds Baby Mug’ have been designed. Emma Bridgewater attended the launch of the Nook Appeal at the Norfolk Showground on 25th November, 2014, to show supporters the new design. 

The visit on February 18th is an opportunity to see the design and manufacture of the mug and meet the staff producing it. They will be hosted by Emma Bridgewater and her husband and Managing Director Matthew Rice. Emma and Matthew used to live in Norfolk and are delighted to be able to support a Norfolk charity. Graham Butland and Melanie Chew from EACH will attend the event. 

Staff and children from The Donna Louise Hospice in Stoke-on-Trent will also be invited to take part in a pottery decorating session. Based in Staffordshire, the charity has close links with the Emma Bridgewater factory and its employees since being Emma Bridgewater’s Charity of the Year in 2011 when staff raised £10,000. 

Her Royal Highness will also unveil a ceramic plaque to commemorate the visit. 

Graham Butland, EACH Chief Executive, said: “We are delighted with the designs which are really vibrant and reflect the gardens and woodlands at all three of our hospices. 

“We’ve been involved very closely in the design process, so we’re really looking forward to seeing them in production and understanding all the hard work and skill that goes into making them. 

“The mugs were seen for the first time at the launch of the nook appeal last year and we’ve been overwhelmed by people getting in touch to find out more.    

“We’re sure they’ll be a great success and raise valuable funds to help achieve our goal.” 

Emma Bridgewater said: “I am so impressed by all I have learned about EACH, and the work they are doing to support families and care for children and young people with life-threatening conditions. Matthew and I love East Anglia very much, so we jumped at the chance to help and support the nook appeal. 

“With thoughts of butterflies, sunflowers and ladybirds filling our heads after talking to EACH, we came up with this sunny decorative pattern. The more we looked at it we thought that the ladybirds might well be the best part of all, and decided to try a mug with ladybirds only too. We couldn’t resist making both, we hope that everyone who sees the designs will be charmed, and buy two! 

“For every mug sold £5 is going straight to EACH, so we hope you will buy lots of them.” 

The mugs will be available to pre-order from emmabridgewater.co.uk from 18th February 2015 and will be available from Emma Bridgewater shops and website from Monday 2nd March. The prices are as follows: Ladybirds ½ Pint Mug £19.95 with a £5 donation, Ladybirds and Insects & Flowers boxed pair £39.95 with a £10 donation, Ladybirds Baby Mug £15.95 with a £5 donation.

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  • EACH has helped us keep Stanley’s memory alive. And allows us to look to the future Brad, Stanley's Dad
  • EACH helped us with coping mechanisms and special ways of remembering Stanley. Brad, Stanley's Dad
  • I really love going to the hospice. I’ve made friends there and get to do loads of fun stuff. Renee
  • I can’t imagine what it would have been like. Nobody should have to, every family should be offered the support we were, and are still getting Claire, Jacob’s mum
  • When we first heard about the hospice we were apprehensive because we didn’t know what to expect. When we got there we realised it was a lovely place where Renee would be well looked after, and we would be able to have a much-needed break. Stacy, Renee’s mum
  • EACH supports families when they’re at their absolute lowest, helping them to come to terms with their child’s illness, losing them and beyond Brad, Stanley's Dad
  • We are also supported by the 24/7 True Colours nurses and it’s so reassuring knowing we can call on them whenever we need support or advice Helen, William’s mum
  • We arrived at the hospice feeling scared and alone. We had so many questions – they answered them all and more. Claire, Jacob’s mum
  • Renee loves going to The Treehouse, but it’s great that care staff are also able to visit us at home too. Stacy, Renee’s mum
  • The play specialists are excellent and I also get inspiration from the activities they organise. Heather, Lucy’s mum
  • EACH helps us to create lovely memories and has played an important part in all of our lives, not just Lucy’s. Heather, Lucy’s mum
  • I didn’t realise hope was a gift until I became a mum. My little boy taught me many things and that was one of them Claire, Jacob’s mum
  • It’s been a great opportunity to meet other parents in a similar situation, something that doesn't really happen anywhere else. Helen, William’s mum
  • Children like Lucy don’t get the opportunity to go to sleepovers or to their friends for tea, so the interaction she has at the hospice is priceless. Heather, Lucy’s mum

The Treehouse

St. Augustine’s Gardens,
Ipswich, IP3 8NS


Church Lane, Milton,
Cambridge, CB24 6AB

The Nook

Pigot Lane, Framingham Earl
Norfolk, NR14 7PX